The goal was to get TuMe in the hands of our targeted audience’s industry leaders and brand gatekeepers.

TuMe is not just another sports water brand. A tight-knit family of athletes, doctors, and scientists united by a common vision. Inspired by the ancient Ayurveda medicine, known as the "science of life," TuMe combines scientific knowledge with the power of turmeric to create a sports water, unlike any other sports drink on the market.