The goal was to find a way to strengthen Lonzo Ball’s NFT community. Our solution was to recreate a day in the life of Zo hosted by Zo’s dad himself, Lavar Ball.

The player journey consisted of a select group of Zo’s community members participating in a typical summer day of Lonzo when he was younger. The day started off with a strength training session, which led right into running basketball drills. Following the workout, the community ate Lavar’s famous homemade chili and watched Zo vs Melo’s nationally televised game in the film room.