NFT JAM

ROLE Brand Marketing, Project Management, Player Journey

A two-day experience with 18 of the top high school student-athletes participating in both educational workshops and an innovative, unique, and competitive 2vs2 basketball tournament.

By fostering a culture of ownership and providing the necessary knowledge, NFT JAM paved the way for a new generation of basketball superstars who are poised to thrive both on and off the court by teaching the importance of owning their NIL.

2022 Atlanta, Georgia

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