Created an ongoing campaign for the brand’s community of like-minded individuals and professional athletes who were bonded together through their passion for sports culture. The goal was to generate awareness and demand, while making the brand personable and synonymous with the community by using the mantra we developed, “One of Us.”

We leveraged social media platforms to engage our target audience by sharing compelling player stories, and hosting community conversations with professional athletes and fans. We hosted IRL events to physically bring the communities together.