The intimate All-Things-Bennedict experience aimed to leverage our athlete partnerships with pivotal Gen-Z social media outlets to raise awareness, generate viral buzz, and create a demand for HEIR within the Gen-Z audience.

Our solution was to host an experience that allowed for exclusive content creation, meaningful conversations, and a memorable basketball workout for our Gen-Z brand partners with Bennedict.

The custom content our brand partners created and shared on social media via collaborative posts has generated over 10 million impressions.

Bennedict